Britannia Hotel Group is a popular hotel brand with 61 hotels across the UK in all possible locations: close to the airport, to the beach, or surrounded by a stunning countryside. Britannia Hotels is well known for its affordable and comfort accommodations.
The group needed to streamline processes for their staff and deliver a seamless online experience to their bookers. For this reason, they switched their online platforms to integrated solutions that could work toward their goal and match their renewed brand identity. Moreover, the hotel chain was looking for booking technology that could be integrated into their Oracle Opera (OWS) system.
Security was also a key element for the hotel group to increase hotel's reliability and ensure guest confidence in the purchase process. Therefore, they were looking for technology provider with PCI-DSS level 1 compliance.
After understanding Britannia’s needs and requirements, we designed and built a customised website and booking engine that best showcases their brand identity and simplifies the booking process for their users, especially during the payment page.
User experience design and site speed optimisation were key elements to strengthen the hotel's online presence on search engines, and to make the booking journey more intuitive and easy for bookers.
The group was also happy with our PCI-DSS level 1 compliance and our extensive knowledge in Opera to help their staff with any doubts or issues with the integration between their PMS and booking engine.
Britannia Hotels has now an integrated platform between their website, booking engine and PMS system.
Their booking solutions were designed, built and launched within 9 months - it was an agile and fast responsive development.
From 2016 to 2018, Britannia Hotels experienced an increase of
10% in website visitors
26% in conversion rate
47% in online revenue
Your website is the first place for your guests to connect with your brand. We design and build engaging and fully responsive websites to grow your online presence.
Our online loyalty program tracks and rewards customers with points when they book direct. This tool offers a real incentive to your customers to remain loyal to your brand.