Clayton Hotels Increase Conversion Rate by 10%

We started working with Clayton Hotels in June 2015, with some impressive results. Within 6 months, we have achieved conversion rate growth of 10% year-on-year.

Growth in Conversion Rate

Growth in Conversion Rate

The Challenge

Clayton Hotels own and operate a busy portfolio of city centre and airport hotels, across the UK and Ireland. The p3 booking engine drives online revenue for the group website and 8 individual hotel sites. The group was re-branding and needed to achieve a fast and efficient transition.

The Solution

The booking pages were re-designed in line with the new Clayton brand and the project was delivered on time and within budget. We expect to see further increases in conversion rate with the introduction of 5 new hotels on the p3 OWS platform and a new flexible calendar. From start to finish, this project took just 3 months.

The Products


OWS BOOKING ENGINE

We increased direct bookings by designing an intuitive and user-friendly booking process that integrates seamlessly into their existing Opera Reservations system.

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P3 REPORTING SYSTEM

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HOTEL LOYALTY SOFTWARE

Our online loyalty program tracks and rewards customers with points when they book direct. This tool offers a real incentive to remain loyal to your brand.

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The Success

10%

Increase in Conversion rate

Strong growth across all devices
Bespoke Customised Booking Engine
Double digit growth in average booking values

99.88%

Uptime

Hosted on a PCI compliant server, Level 1
Industry-Leading 24/7 Support for Hotel Group Websites
Dedicated Account management

AND HERE'S WHAT OUR CUSTOMER HAS TO SAY...

Excellent Product and Service

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi." --- Person's Name, Manager, Hotel Name