Clayton Hotels

Comfortable and convenient stay across Ireland and UK

Clayton Hotels is a hotel brand part of the Dalata Hotel Group that offers a collection of 22 hotels in 12 cities across Ireland and the UK. The hotels are the perfect choice for leisure and corporate guests looking for comfort, convenience, great location, friendly staff and a range of facilities.

The Challenge

Clayton Hotel's challenge was to improve their direct bookings, direct conversion and revenue through their brand website. The marketing team was investing a considerable effort in marketing campaigns, however the conversion rate and direct revenue numbers were still low.

The main goal for Clayton Hotels was to increase direct bookings and conversion rate within their booking engine to consequently have a significant grow in their direct booking revenue.

The Solution

In 2015, p3 Hotels launched Clayton's new booking engine, fully responsive and customised to their brand identity, and keeping in mind their customer base and marketing goals. We custom designed a built a solution that is simple and user-friendly for their guests.

We designed customised functionalities and intuitive directions where visitors can smoothly complete their booking and interact with the hotel's brand identity across all pages of the booking engine.

The Loyalty Program

Always looking for new strategies to increase direct bookings, in 2017 we introduced a new feature to Clayton's booking engine: a loyalty program.

With the loyalty program, members can get a discount on the room rates when booking directly on Clayton's brand website. 

Due to the success of the loyalty program for Clayton hotels, this functionality was further incorporated in all Dalata Group hotels, helping them to improve their direct bookings.

The Results

After 12 successful months, the results were so impressive that we launched the booking engine for all Dalata Hotels brands, which includes Maldron Hotels, The Gibson Hotel, and The Ballsbridge Hotel.

We successfully integrated the hotels' booking engine with their Oracle Opera PMS system, resulting in customised and efficient solutions. All hotels experienced an increase in conversion rate and direct booking revenue.


The Products

Booking Engine in Unison with Oracle Opera

We provide a simple and bespoke booking engine that smoothly drives your website's visitors throughout the booking journey, fully integrated with Oracle Opera systems (OWS).


Website Design

Your website is the first place for your guests to connect with your brand. We design and build beautiful, engaging and fully responsive websites customised to your hotel’s needs, identity and customer base.


Hotel Loyalty Software

Our online loyalty program tracks and rewards customers with points when they book direct. This tool offers a real incentive to remain loyal to your brand.