Comfortable and convenient stay across Ireland and UK
The Clayton Hotels offers a collection of 19 four-star hotels in 12 cities across Ireland and UK. Part of the Dalata Hotel Group, Clayton hotels are the perfect choice for leisure and corporate guests looking for comfort, convenience, great location, friendly staff and various facilities.
Clayton's challenge was to generate more direct bookings and online revenue through their brand website. The marketing team was investing a considerable effort in marketing campaigns, however there was still low conversion rate and direct revenue. Their main goal was to encourage visitors to choose their brand website as their first and favourite option for their next booking, consequently maximising direct results.
In 2015, we launched Clayton's new booking engine that could provide a benefit for the guests when booking directly on their brand website. We designed customised functionalities and intuitive directions where visitors can smoothly complete their purchase and interact with the hotel's brand identity throughout the pages.
Always looking for new strategies to increase direct bookings, in 2017 we introduced a new feature to Clayton's booking engine: a loyalty program. The idea was to offer discounts on the room rates to visitors booking directly on their website. First introduced to Clayton Hotels, this functionality was further incorporated in all Dalata Group hotels helping them to decrease dependency on OTAs and to better convert visitors into guests.
After 12 successful months, the results were so impressive that we launched the technology for all Dalata Hotels brands, which includes Maldron Hotels, The Gibson Hotel and The Ballsbridge Hotel. We successfully integrated the hotels' booking engine with their Oracle Opera PMS system, resulting in customised and efficient solutions. All Dalata hotels experienced an increase in conversion rates, direct bookings and direct revenue.
Your website is the first place for your guests to connect with your brand. We design and build beautiful, engaging and fully responsive websites customised to your hotel’s needs, identity and customer base.
Our online loyalty program tracks and rewards customers with points when they book direct. This tool offers a real incentive to remain loyal to your brand.