The Europe Hotel & Resort is one of the most beautiful and aspirational five-star luxury hotels in Ireland. Located in the stunning Lakes of Killarney, it offers luxurious services, indoor and outdoor activities around their scenic surroundings, and elegant accommodations overlooking the lakes. It's the perfect stay for family and nature lovers.
In 2013, The Europe refurbished their hotel facilities and brand identity, offering new luxury experiences to their guests. However, their brand experience wasn't properly contemplated on their digital presence.
The challenge was then to find a booking technology provider that could design and build their new website and booking engine tailored to their branding.
They were looking for a seamless and simpler booking journey that could contemplate more functionalities to reach their potential customers and boost their online presence.
Since our first meeting with The Europe, we clearly understood that they needed a booking engine and a website fully branded with their identity and customised to their product offering and customer base.
Our goal was to improve the booking experience to encourage more users to book direct. We designed and built a simple, easy-to-use, and engaging booking engine that smoothly drives visitors throughout their booking journey. We delivered a customised solution that works in unison with The Europe PMS system, Oracle Opera.
Our simple, intuitive and appealing website design and booking engine converted more interested customers into satisfied guests. And the results are clear. Over five years, the hotel experienced:
81% increase in website traffic
154% in conversion rate
627% in online revenue.
Your website is the first place for your guests to connect with your brand. We design and build engaging and fully responsive websites to grow your online presence.
Our online loyalty program tracks and rewards customers with points when they book direct. This tool offers a real incentive to your customers to remain loyal to your brand.