The Europe Hotel and Resort is one of the most popular and aspirational five-star luxury hotel in Ireland. Beautifully located, it offers luxurious services for nature lovers, indoor and outdoor activities around their scenic surroundings, and elegant accommodations overlooking the famous Lakes of Killarney.
In 2013, The Europe refurbished their hotel facilities, guest experience and brand identity. However, their modernisation wasn’t properly contemplated on their digital platforms. Consequently, they started looking for experts in the technology hospitality industry that could provide them customised and high-quality web design and booking engine to match their hotel identity that contemplate more functionalities, efficiency and simplicity throughout the booking journey.
Since our first meeting with The Europe, we clearly understood that the hotel needed a booking engine and a website consistent with their guest experience, branded with their identity and customised to the hotel’s needs and customer base. Our goal was to improve the booking journey and to bring guests directly to their website. We designed a smoothly path that best encourages visitors to complete their room purchase. Our knowledge with Opera OWS and 3-way integration with the system simplified their migration to our software.
The sophistication and quality of The Europe are now reflected in their website and throughout all the steps that guests take into the booking journey. Our simple and appealing booking engine increased website visitors and turned more interested customers into satisfied guests. And the results are clear. Over five years, the hotel experienced 81% increase in website traffic increase, 154% in conversion rate and 627% grow in online revenue.
Our Reporting dashboard is integrated with Google Analytics API's, merging search analytics data with Hotel Revenue data. The dashboard is purpose built for Hoteliers to understand the ROI on each of their Marketing channels.
Our online loyalty program tracks and rewards customers with points when they book direct. This tool offers a real incentive to remain loyal to your brand.