The successful migration of Hotel Eastlund from Oracle’s Web Hotel to P3 Essential booking engine has been a positive experience for both the P3 and Hotel Eastlund teams – one that has delivered a more seamless online guest experience which will result in increased conversion rates and direct bookings.
When Hotel Eastlund received notice from Oracle Hospitality that the sun was setting on their Web Booking Engine Cloud Service (formerly known as Web Hotel), their management team knew they would have to act fast to ensure their guests continued to enjoy a positive online booking experience.
Hotel Eastlund has a reputation as the finest 4-star boutique property on the thriving Eastside of downtown Portland. Located directly across from the Oregon Convention Center, the Eastlund is famous for its rooftop restaurant, and hotel guests and other visitors appreciate the hotel’s food and beverage outlets, patio, convention spaces, and on-site bakery and cafe.
However, with direct bookings on the rise and 83% of US adults looking to book their trips online, it was imperative that the Eastlund’s replacement booking engine both showcase the hotel’s many attributes to potential guests and also integrate seamlessly with the hotel’s Oracle OPERA Property Management System.
After learning about P3’s partnership with Oracle on the migration of properties from the Web Hotel system, Hotel Eastlund management immediately set up a call with the P3 team to talk through the migration path to the P3 Essential booking engine.
“We heard about P3 through Oracle. We asked for a list of vendors that they recommend, and P3 was on the top of the shortlist,” said Jeff Brown, General Manager of Eastlund Hotel.
It soon became clear that their requirement for a new booking engine was also an opportunity to upgrade the Eastlund’s entire online guest experience. The hotel operator was looking for a more user-friendly and responsive booking experience, with improved design and functionality customization. They wanted the contemporary architecture of the property to be truly reflected in a new and modern online booking experience.
“P3 provides an actual mobile booking experience that we didn’t have previously. That was definitely one of the biggest advantages of having the new booking engine with P3,” said Andrew Madden, the hotel’s Reservations Manager. “The staff really appreciate the visual perspective of our new P3 Essential. The aesthetics of the experience, whether a laptop, tablet, or mobile device, is much cleaner than previously, with more pictures and content which really showcase the Eastlund’s unique features.”
P3 and Hotel Eastlund have built a great relationship since the discovery conversation. The hotel team was confident that the direct connectivity of P3 booking engine with OPERA OWS would result in a better, more direct and resilient system that was less error-prone.
“From the very first meeting all the way through to finishing the implementation, it has always been an incredibly positive experience. I was sold pretty much since the beginning and knew I wanted to work with P3,” Mr. Brown added.
“When it came to looking for a replacement booking engine, having a partner like P3 that specializes in Opera and Oracle products was such a large draw meant that we didn’t have to worry about connectivity and integration,” Mr. Madden said.
The implementation process of Hotel Eastlund’s new booking engine happened quickly and smoothly. “The P3 team did an excellent job in being on top of everything and helping us through the migration process,” Mr. Brown said.
The P3 Essential booking engine has provided Hotel Eastlund with new features and functionality to help automate tasks and make the process more efficient for staff and guests alike.
“We used to do a top-down pricing where we would put our most flexible or best rate at the very top and then discounted rates below that. Because of its direct integration with OPERA, P3 automatically reorders it so that it’s pushing from the bottom up – so you’ll see the discounted rates on top and then go towards the higher ones,” Mr. Madden explained.
“With the dynamic adjustment, we no longer need to manually define the rates’ order from OPERA to the booking engine. The increase in speed and efficiency when setting new rates is just incredible.
“We can also make promotion codes in 5 or 10 minutes and manage them directly on OPERA. Creating new rates and having those distributed on the website is so much faster now that I can just do it in OPERA and then distribute it through OWS in a very fast way, rather than having to log in to a third or secondary system.”
The successful migration of Hotel Eastlund from Oracle’s Web Hotel to a P3 Essential booking engine has been a positive experience for both the P3 and Hotel Eastlund teams – one that has delivered a more seamless online guest experience which will result in increased conversion rates and direct bookings.
“The goal is to continue to grow with P3 and upgrade to other products over the next years. We do want to continue to move the needle and make those improvements in user experience. P3 have been great to work with and we look forward to the many more years of partnership together.”
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