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Hotels must make more of their services accessible online if they are to offer their guests a complete ecommerce experience. That’s the message from P3 ahead of ITB Berlin, which takes place at the Messe Berlin from 7-9 March.
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Our CEO Phelim Pekaar said traditional thinking that a hotel’s online presence is just about facilitating bookings is outdated – and that there is a growing need for investment in digital as well as physical property if hotel operators are to provide the best experience for guests.
“The guest journey starts long before a customer ever sets foot in a hotel,” Phelim said. “It starts online and if you’re not investing in your digital property then it will adversely impact your business.
“Adopting a fully personalised digital experience for each guest is the best way to win customers, build your brand, engender loyalty, and drive revenue.”
This means having a customised booking engine which places user experience at the heart of its content and functionality. It means guests being able to do things online that previously had to do by phone or at the front desk – such as checking in and out, reserving a car parking space, booking a restaurant, a spa treatment or a golf tee time, booking interconnecting rooms and, of course, paying the bill.
It also means making sure that all these services are fully and seamlessly integrated with the hotel’s property management system, in order to optimise the guest journey and ensure that your staff fully benefits from this automation.
At the P3 booth at ITB Berlin, we will invite you to put yourself in your guests’ shoes with an immersive experience featuring our customised booking engines and the integration between our online check-in/out system with self-serve kiosk key collection service.
“ITB Berlin promises to be better than ever this year,” Phelim said. “Advances in technology and the availability of APIs on the Oracle Hospitality Integration Platform (OHIP) mean we can develop and roll out additional functionality for our customers far quicker than before – and we’re really keen to show delegates how it all works.
“The software is available, and an increasing number of hotel operators are investing in their digital presence the same way they do their physical property. Those who don’t run the risk of being left behind.”
P3 will be exhibiting in the Travel Technology Hall 8.1, Stand 133, at ITB Berlin.
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